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Naming Branding 2025
RedDogFish Brandbook Cover

International mobile e-SIM operator for travelers.

Freedom. Speed. Friendliness.

Mascot Reveal

THE DOG-FISH

RedDogFish Mascot

A brand character that adds a playful personality. Used in the app for tips and makes communication lively.

TONE OF VOICE

FRIENDLY
& SIMPLE

Simple, friendly, with a touch of humor. Like a travel buddy — always helps and never intrudes.

\"The main emotion is freedom from limitations.\"

CHALLENGES

  • Naming Complexity We needed to create a name that reflects technology but has a playful character.
  • Global Reach Visual elements easily adapt to different markets (Europe, Asia, USA).

BUSINESS GOALS

Attract Travelers B2B Expansion Emotional Connection

BRAND IN LIFE

← Scroll Down to Slide →
RedDogFish Logo Placement
LOGO
RedDogFish Business Cards
CARDS
RedDogFish Signage
SIGNAGE
RedDogFish App Icon
APP ICON

NAME MEANING

RED (Energy)

Dynamics, speed — key characteristics of connectivity.

DOG (Loyalty)

Symbol of trust and friendliness. A service that's always there.

FISH (Flexibility)

Freedom of movement, association with seamless access (\"like a fish in water\").

\"RedDogFish is a brand that 'swims' around the world, remaining a reliable companion.\"

RedDogFish Logo Construction

COLOR PALETTE

Brand colors: energetic red, deep Prussian blue, and neutral tones. The palette works on any medium.

Red Epiphyllum
#D00000
Prussian Blue
#1C3144
RedDogFish Color Palette

WHY CHOOSE KRYLA?

Creative Naming

We create names that become part of history. RedDogFish combines emotion and technology.

Strong Identity

From logo to mascot. We develop styles that work for the brand and evoke emotions.

Global Thinking

We considered European and Asian market specifics to make the brand universally understandable.

RedDogFish is freedom.

All Cases